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Rather than using generic subject lines like "Just checking in" or "Quick question", it's important to be specific and make the message relevant to the candidate. To make a connection with the recipient, address them by name in the subject line and include personal details such as their current job title, location, or company name. Even more impressive is that including multiple personalization fields in the InMail and subject line can boost reply rates by up to 142%. With personalized subject lines, InMails can expect a 50% higher open rate. Personalization has been shown to significantly increase the open rates of InMails. If it's too long or vague, you risk losing the opportunity to make your pitch. You only have a few seconds to capture the attention of your target candidate with your InMail, so make sure your subject line is concise and effective.
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If not crafted correctly, it could lead to the receiver not opening your InMail.īelow you find tips for writing your subject line: 1.
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Writing an effective InMail subject line can be tricky, as there is a lot that can go wrong.
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