We also responded to current trends at the time like ‘ the bear hunt’ and quotes such as ‘Take care of each other’ and ‘75 years of freedom’.Windows 10 activator or KMSPico is the famous free Windows and office activator the most widespread. We invested in the facilitation of products, materials and inspiration to activate the target audience. We then mapped situations in which people interacted through support, humour or game.
We gave away 500 chalk marker sets and also offered these chalk markers at a discount. We sponsored the video as well as various social media posts online.Īctivation: We used the promo video to develop three activation videos in line with the themes. We partly did this as a PR stunt in order to attract media attention but also to shoot a promo video. Visibility: We created visibility early in the lockdown period by sending out a ‘window drawing brigade’ (see video). We also showed all content creations with the hashtag #keepdistancekeepconnected. Visitors could download templates and sign up for one of 500 free chalk marker sets.
Landing page: We created a landing page where we explained the initiative. We could easily facilitate the target audience with window drawing templates for each of the themes. Themes: We divided the campaign into three themes: support each other, laugh with each other and play with each other. The campaign had to generate positive brand awareness with edding as the facilitator of creative connectedness. Despite the very undesirable situation, the relevance of the edding brand never felt more tangible. This resulted in user generated content which was another important objective for edding. This way we could use the power of micro influencers.
The goal was to active and stimulate the target group to make window drawings with a positive message and share these on social media. The content was widely supported because of its societal character, sincerity and recognizability. edding served as a facilitator of contact rather than as protagonist. We eased the role of edding and its chalk marker to the background. That made the videos sincere and powerful. We managed to convey that sentiment by means of recording real life videos of actual people.
To create visibility and activate the target audience, we looked for a way to respond to demand : staying in touch during a time of social distancing. Connectedness in times of social distancing Relevance never felt more tangible.
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